What is a PURL?

Modified on Tue, 10 Sep, 2024 at 2:22 PM

PURL is an acronym for Personal (or Personalized) URL. A Personalized URL (or Personalized Uniform Resource Locator in techie talk) is a unique web address created for a specific target of a marketing campaign. 


This unique web address renders a unique video for the target. 


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